More influencers join the fight against youth vaping
Media event date: 23 June 2025 Date published: 23 June 2025 Media type: Media release General public The Australian Government is launching the next phase of the influencer-led youth vaping education campaign, to spark a conversation with the next generation of young Australians about the harms of vaping and nicotine addiction. Six new influencers have been enlisted for phase 2 of the campaign including Paralympians, professional football players and gamers joining the campaign.
The latest research from the Cancer Council’s Generation Vape study shows that the government’s comprehensive national approach to tackling vaping is contributing to it becoming less socially acceptable. A range of influencers popular with 14- to 20-year-olds will be engaged to the misinformation on social media, including: Aunty Salma Tedsthetics Samuel Stubbs.
These influencers already have the attention of young Australians, and span the arenas of gaming, comedy, sport and other lifestyle interests. They will reach young people in their own unique style and tone, communicating authentically about the health harms not to vape. During the first phase of the youth vaping education campaign, the Australian Government sponsored influencer content was viewed over 8 million times and gathered more than 650,000 likes.
Anyone who wants support to quit vaping should reach out to their health professional, download the MyQuitBuddy App or visit www.health.gov.au/vaping Quotes attributable to Minister Butler: “There is an enormous amount of misinformation and online advertising designed to lure teenagers into vaping. “Together with the Albanese Government’s world-leading vaping reforms, education is a key step to stopping Big Tobacco companies from luring a new generation into nicotine dependency.
“It’s pretty clear that teenagers don’t watch TV or listen to Health Ministers, much as I might like them to, which is why we’ve partnered with influencers that young people listen to: from comedians, to sport stars and gamers, and everyone in between." The Hon Mark Butler MP Smoking, vaping and tobacco Is there anything wrong with this page? Help us improve health.gov.au If you would like a response please provide an email address.
Your email address is covered by our privacy policy Email address What you were doing? (mandatory) What went wrong? (mandatory) Leave this field blank Accessibility We acknowledge the Traditional Owners and Custodians of Country throughout Australia, and their continuing connection to land, sea and community.
We pay our respects to them and their cultures, and to Elders both past and present. © Commonwealth of Australia