Melbourne Park Fans Set For New Experience
Melbourne Park fans will enjoy a new era and fan experiences, with global ticketing company AXS now the precinct’s official ticketing provider. Located next to Rod Laver Arena, the AXS Fan Hub will be open seven days a week. The Hub will offer merchandise, promotions and new ways for fans to engage with Melbourne Park.
AXS provides ticketing and live event technology for some of the world’s biggest venues and events including The O2 in London, T-Mobile Arena in Las Vegas and Coachella. It will also be the official ticketing partner for the Los Angeles 2028 Olympic and Paralympic Games. The partnership will introduce new digital services to make ticketing easier and more accessible.
It will also streamline ticket purchases and improve the experience for fans across Melbourne Park. AXS will sponsor the seven sporting teams based at Melbourne Park, strengthening its partnership with the precinct and Victorian sport. Melbourne Park is a major driver of Victoria’s visitor economy, generating more than $1.5 billion in 2025.
In addition to the Australian Open, Melbourne Park attracted 2.7 million visitors to 455 events last year. This included more than 470,000 interstate and international visitors and 359,000 visitors from regional Victoria. Events at Melbourne Park generated 1.2 million hotel bed nights across Victoria while the precinct generated $1.34 billion in Gross State Product and supported more than 13,500 jobs.
The partnership builds on Melbourne Park’s role as one of Australia’s leading sport and entertainment precincts with a year-round calendar of major sporting events, concerts and entertainment. Quote attributable to Minister for Sport Steve Dimopoulos “We’re making it easier to enjoy the world-class sport and entertainment on offer at Melbourne Park with this partnership delivering a better, simpler experience for fans.” Quote attributable to Minister for Major Events Anthony Carbines “Melbourne Park is at the heart of our major events, welcoming millions of fans each year – this partnership will help deliver an even better experience for everyone who comes through its doors.” Quote attributable to Melbourne Park CEO John Harnden “ This is much more than a ticketing partnership.
It is an opportunity to reimagine how millions of fans connect with Melbourne Park and experience the extraordinary events held across our precinct.” Quote attributable to AXS Australia and New Zealand CEO Andrew Travis “ Melbourne Park is one of the world’s great live event destinations, and we are proud to commence this landmark partnership. Our technology is designed to make ticketing simpler, safer and more connected.
We look forward to working with Melbourne Park, its sporting clubs and event partners to create exceptional experiences for fans.” 260826 - Melbourne Park Fans Set For New Experience.pdf PDF 334.83 KB (opens in a new window)