Portfolio — 9 May 2026
Minister Farrell used a single PM media release to mark the opening of the Australian Tourism Exchange 2026 (ATE26) in Adelaide, anchoring the event in two headline figures: 700,000 jobs supported by the tourism sector and a $13.6 million projected economic boost to South Australia. The scale of the event — 2,700 attendees, 730 international buyers, 55,000 scheduled appointments — positions ATE26 as the government's primary mechanism for converting international buyer interest into bookings across Australian operators.
The inclusion of 74 new tourism products and 131 first-time buyer organisations signals genuine market expansion rather than a repeat of existing relationships. Farrell's messaging consistently frames large trade-show diplomacy as the portfolio's core demand-generation strategy.
The official records this note draws on — the raw primary documents themselves, as published.