Portfolio — 25 May 2026

Minister Katy Gallagher launched Australia's first national Menopause and Perimenopause Campaign on 25 May 2026, the most visible public-awareness initiative yet to emerge from the Albanese Government's $792.9 million women's health package [TA-260525-pmc-71e5adbc9e0e]. The campaign centres on a dedicated website offering trusted health information, practical resources and support contacts, and will run across television, cinema, digital video, digital audio, social media, out-of-home placements and regional press through to December 2026.

The breadth of the media buy signals an intention to reach women across metropolitan and regional Australia simultaneously.

The announcement serves as a stocktake of the broader women's health package as much as a campaign launch. More than 800,000 women have accessed over 3 million cheaper PBS scripts for new treatments since the package was announced, and new PBS listings for menopausal hormone therapies have delivered savings of more than $70 million to 430,000 women [TA-260525-pmc-71e5adbc9e0e].

Medicare coverage for menopause health assessments, which commenced on 1 July 2025, has already seen nearly 105,000 women undergo an assessment. Together, these figures frame the campaign not as a standalone initiative but as the public-information layer of a package the government argues has already produced measurable access and cost outcomes.

The portfolio's consistent approach across this activity is a three-part model: expand evidence-based information, reduce out-of-pocket treatment costs through PBS reform, and extend Medicare coverage into previously uncovered clinical territory. The campaign is the information leg of that model, sitting alongside the PBS and Medicare measures already in place.

No opposition or cross-bench positions are recorded in today's source material, and no parliamentary activity is present for this date.