Portfolio — 26 May 2026

Minister Gallagher launched Australia's first national Menopause and Perimenopause Campaign on 25 May, deploying a multi-channel public information effort running across television, cinema, digital, social, out-of-home and regional press through December 2026 [TA-260525-pmc-71e5adbc9e0e]. The campaign is the portfolio's most visible communications move to date on women's health, explicitly designed to reduce stigma and equip women with the information they need to seek care with confidence [TA-260525-pmc-71e5adbc9e0e].

Its design followed recommendations from the Senate Inquiry into Menopause and Perimenopause and was developed in consultation with experts and communities, giving it a direct legislative and stakeholder lineage.

The announcement is framed within the government's $792.9 million women's health package, and the media release positions the campaign as a demand-side complement to the supply-side reforms already delivered under that package [TA-260525-pmc-71e5adbc9e0e]. Those reforms have produced measurable uptake: more than 800,000 women have accessed over 3 million cheaper PBS scripts, 430,000 women have saved $70 million through new hormone-therapy PBS listings, and since 1 July 2025 nearly 105,000 women have received a Medicare-covered menopause health assessment [TA-260525-pmc-71e5adbc9e0e].

The campaign now targets the information gap that can prevent women from knowing these services exist or feeling confident enough to use them.

The portfolio's approach treats stigma reduction as a structural precondition for health service uptake — not a secondary communications objective — and the breadth of the media buy signals a meaningful commitment to reaching women outside metropolitan centres via regional press and out-of-home placements [TA-260525-pmc-71e5adbc9e0e]. Only one comms segment is present in today's record; no parliamentary contributions are available for this sitting date.